Leloluce is an internationally renowned French contemporary painter and sculptor. Her colorful work, inspired by Street Art and Pop Culture, is exhibited around the world, from Paris to Dubai, Miami and Courchevel...

Bolstered by her notoriety and high rating, Leloluce wanted to renew her brand identity, in order to acquire an image more in line with her high-end positioning.

 

The graphic design option presented is a re-design and modernization of the existing logo and visual identity. The creation of a custom, geometric typography allows for a wide variety of logos, shapes and decorative elements, while maintaining perfect consistency across all medias and visuals.

Finally, the clean branding, the use of black and white, gold foil and the paintings themselves as a color reinforce the luxurious and refined aspect, while emphasizing the work and the graphic universe of Leloluce.