Logo + graphic assets
Brand universe / Wording
Country / Year
USA / 2020
Founded in California in 2020, ECS Skincare is a natural cosmetic brand using CBD as an active ingredients. This revolutionary molecule, derived from cannabis, provides relaxing, anti-aging, invigorating... but most of all accelerates the skin regeneration and renewal of epidermal cells: You change your skin!
Built upon the idea of a new skin, a new self, the creative concept associates the natural snake ability to moult, with the desire to get freed from social masks ans pre-established codes: Shed skin, reveal Yourself.
With the objective of targeting a young audience, and the creation of an open, inclusive and gender-free brand , this concept is also the representation of a more tolerant generation with new standards.
is an ancient emblem present in various cultures all over the world.
In certain Myths, this dragon or snake biting his own tail symbolises the circle of life, the fertility,
the renewal, the regeneration or the infinite...