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logo brand identity ECS Skincare by Downtown graphics

Client:

ECS Skincare

Missions:

Logo Design

Brand Concept
Branding / Visual Identity
Packagings
Art Direction
Copy Writting / Wording

Print & Social Campaign

Country / Year:

USA / 2020

Agency:

ZGMad x Downtown

ECS SKINCARE

Founded in California in 2020, ECS Skincare is a natural cosmetic brand using CBD as an active ingredients. This revolutionary molecule, derived from cannabis, provides relaxing, anti-aging, invigorating... but most of all accelerates the skin regeneration and renewal of epidermal cells: You change your skin!

​

Built upon the idea of a new skin, a new self, the creative concept associates the natural snake ability to moult, with the desire to get freed from social masks ans pre-established codes: Shed skin, reveal Yourself.

​

With the objective of targeting a young audience, and the creation of an open, inclusive and gender-free brand , this concept is also the representation of a more tolerant generation with new standards.

Gravure ancienne d'un ouroboros, concept marketing de branding

The ouroboros

is an ancient emblem present in various cultures all over the world.
In certain Myths, this dragon or snake biting his own tail symbolises the circle of life, the fertility,
the renewal, the regeneration or the infinite...

>LOGO

+
SNAKE​​
Moult/ Skin
Regeneration /
Medical Caduceus/
Ouroboros ...
INFINITY
Regeneration
/Renewal
Equilibrium/ Symbiosis/
Harmony...
+
FLOWER​​
Cannabis/ CBD/
Natural Extracts / Organic/ Eco-Friendly /
Healthy...
ECS Skincare graphic stamp
Contextualization of the new logo for the luxury cosmetics brand ECS Skincare
Construction lines of the ECS Skincare brand logo by graphic designer Downtown
Création et design d'une carte de visite pour une marque de cosmétiques de luxe, studio branding Lyon Downtown
Creation of symbols and graphic variations of the Ecs Skincare logo, a luxury cosmetics brand
Trame graphique pour l'identité visuelle d'une marque de cosmétiques de luxe

>GRAPHIC ASSETS

Complete branding and visual identity for a luxury CBD cosmetics brand
brand colors graphic designer Downtown
Design of a business card with hot foil stamping for a luxury cosmetics brand
References for the typography of a luxury brand's new graphic charter
brand creation advertising studio
brand identity ECS skincare Downtown graphic design
déclinaisons de logotypes et trames graphiques pour l'identité visuelle d'une marque de luxe
Editorial design and layout of a magazine advertisement using the brand's visual identity typography for a luxury brand
Stationery layout for the branding of a luxury brand
Letterhead design for a high-end cosmetics brand
Creation of additional graphic elements for the brand identity of a luxury brand
Mockup d'un tote bag pour l'identité visuelle d'une marque de produits cosmétiques de luxe
Creation of an exterior sign for the stores of a luxury brand
Design of the company's ink stamp with the brand logo, graphic designer Downtown

>PACKAGINGS

Packaging minimaliste pour des produits cosmétiques de luxe
cosmetic packaging Downtown design agency
pack-shot advertising agency Downtown graphics
High-end minimalist packaging design for a luxury cosmetics brand, graphic design studio Downtown
design packaging by downtown branding
cosmetic tube packaging mock-up
Design d'un packaging pour un produit cosmétique de luxe, graphiste Downtown
shopping bag design mock-up Downtown

>BRAND UNIVERSE

Direction artistique pour la nouvelle campagne publicitaire et marketing de la marque de cosmétiques de luxe ECS Skincare, studio branding Lyon Downtown
Advertising poster for a luxury CBD beauty brand
Art direction for an advertising campaign for a luxury cosmetics brand, branding studio Lyon Downtown
model portrait cosmetic brand advertising
Creation of an advertising poster for luxury cosmetic products featuring one of the brand's ambassadors
Panneau publicitaire pour la nouvelle campagne de la marque ECS Skincare
Creation of flyers and prospectuses by the graphic designer Downtown Lyon
model and logo brand assets ECS skincare
advertising poster design mock-up by Downtown
Creation of a poster and a packshot for the print communication of a luxury cosmetics brand
Layout design for a print advertisement for a luxury cosmetics line, freelance art director Downtown
Design of a 4x3 meter advertising poster for a luxury cosmetics brand's marketing campaign
Affiche publicitaire 4x3 réalisée pour la marque ECS skincare par le graphiste Downtown

>WEB & SOCIAL

webdesign website mock-up ECS by Downtown
Creations social media graphics web designer Lyon Downtown
Social media post design graphic designer Lyon Downtown
Post social marketing, web artistic director
Instagram thumbnail with the brand's muse
Social media graphic design for digital communication
Social media content for company web branding
Advertising visual by the Downtown communications agency in Lyon
Artistic direction for social advertising and e-marketing
Network marketing strategy for ECS Skincare
Visual social networks digital communication brand ECS
Graphics and packaging for the ECS graphic charter
Post Instagram pour la communication digitale de la marque
advertising campaign by Downtown graphic studio
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