Client:
ECS Skincare
Missions:
Logo Design
Brand Concept
Branding / Visual Identity
Packagings
Art Direction
Copy Writting / Wording
Print & Social Campaign
Country / Year:
USA / 2020
Agency:
ZGMad x Downtown
ECS SKINCARE
Founded in California in 2020, ECS Skincare is a natural cosmetic brand using CBD as an active ingredients. This revolutionary molecule, derived from cannabis, provides relaxing, anti-aging, invigorating... but most of all accelerates the skin regeneration and renewal of epidermal cells: You change your skin!
Built upon the idea of a new skin, a new self, the creative concept associates the natural snake ability to moult, with the desire to get freed from social masks ans pre-established codes: Shed skin, reveal Yourself.
With the objective of targeting a young audience, and the creation of an open, inclusive and gender-free brand , this concept is also the representation of a more tolerant generation with new standards.
The ouroboros
is an ancient emblem present in various cultures all over the world.
In certain Myths, this dragon or snake biting his own tail symbolises the circle of life, the fertility,
the renewal, the regeneration or the infinite...