Elevate is a high-end architecture & design studio founded by Lauren Scannell in Aspen. Focusing on luxury properties and exceptional real estate projects, the firm is known for its keen attention to details, a proficiency in the use of ratios and harmonious compositions, and its exigency and pertinence in the choice of noble, raw materials, inspired by the surrounding nature...

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Just like an architect would re-arrange rooms inside a house, this graphic identity uses the spaces generated by the golden ratio representation to create modulable and versatile emplacements for the brand's graphic elements (logo, texts, blockmarks...).

The logo, built upon the golden ratio as well, echoes the brand name, a spiral staircase or a shell, one of the most essential custom-made house in nature...