![Creation of the branding and graphic charter of the Elevate architectural studio](https://static.wixstatic.com/media/5cbdd4_b9af77f7e64143dfa25ff85aaad9edda~mv2.jpg/v1/fill/w_980,h_450,al_c,q_90,enc_auto/creation-branding-et-charte-graphique-Lyon-graphiste-freelance-Downtown.jpg)
Client:
Elevate
Missions:
Logo Design
Corporate Identity
Art Direction
Web Design
Country / Year:
USA / 2018
Agency:
ZGMad x Downtown
ELEVATE
Elevate is a high-end architecture & design studio founded by Lauren Scannell in Aspen. Focusing on luxury properties and exceptional real estate projects, the firm is known for its keen attention to details, a proficiency in the use of ratios and harmonious compositions, and its exigency and pertinence in the choice of noble, raw materials, inspired by the surrounding nature...
Just like an architect would re-arrange rooms inside a house, this graphic identity uses the spaces generated by the golden ratio representation to create modulable and versatile emplacements for the brand's graphic elements (logo, texts, blockmarks...).
The logo, built upon the golden ratio as well, echoes the brand name, a spiral staircase or a shell, one of the most essential custom-made house in nature...
![Visuel clé de la campagne de communication réalisé pour le client par le graphiste Downtown à Lyon](https://static.wixstatic.com/media/5cbdd4_b95afda75327427f953e83a3fe7d3943~mv2.jpg/v1/fill/w_129,h_105,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/5cbdd4_b95afda75327427f953e83a3fe7d3943~mv2.jpg)
![Creation of the Elevate design logo](https://static.wixstatic.com/media/5cbdd4_6712db2d43194b419a311af02c28de0c~mv2.png/v1/fill/w_120,h_112,al_c,q_85,usm_0.66_1.00_0.01,blur_3,enc_auto/creation-logo-elevate-design-interieur-graphiste-lyon-Downtown.png)
Your Project...
Step by Step.
>LOGO
![Escaliers en colimaçon, inspiration de la forme du logo de l'entreprise](https://static.wixstatic.com/media/5cbdd4_cfc09ecfb98248ceb2d3217252f2a3cb~mv2.jpg/v1/fill/w_88,h_115,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/5cbdd4_cfc09ecfb98248ceb2d3217252f2a3cb~mv2.jpg)
![Creation of the Elevate brand logo by the graphic designer Downtown in Lyon](https://static.wixstatic.com/media/5cbdd4_6712db2d43194b419a311af02c28de0c~mv2.png/v1/fill/w_130,h_121,al_c,q_85,usm_0.66_1.00_0.01,blur_3,enc_auto/creation-logo-elevate-design-interieur-graphiste-lyon-Downtown.png)
![Coquille d'escargot en spirale, inspiration de la forme du logo créé pour l'entreprise](https://static.wixstatic.com/media/5cbdd4_90dcac7bc60c4e83a7d0e2b07637fe91~mv2.jpg/v1/fill/w_114,h_73,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/5cbdd4_90dcac7bc60c4e83a7d0e2b07637fe91~mv2.jpg)
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SPIRAL STAIRS
Elevation / Interior design
/ Going higher...
E LETTER
Stands for Elevate
/ Brand initial...
GOLDEN RATIO
Perfection / Details
/ Aesthetic...
SHELL
Natural home / Shelter
/ Comfort...
![Construction features and explanation of the creation of the brand logo by the graphic designer Downtown in Lyon](https://static.wixstatic.com/media/5cbdd4_63fc65e60f674edb9ccebeb9dc994d71~mv2.jpg/v1/fill/w_140,h_99,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/traits-construction-logo-icotype-charte-graphique-elevate.jpg)
![Creation of a gold logo for an interior design studio](https://static.wixstatic.com/media/5cbdd4_6712db2d43194b419a311af02c28de0c~mv2.png/v1/fill/w_140,h_130,al_c,q_85,usm_0.66_1.00_0.01,blur_3,enc_auto/creation-logo-elevate-design-interieur-graphiste-lyon-Downtown.png)
![Implementation of the graphic charter of the Elevate architecture studio](https://static.wixstatic.com/media/5cbdd4_4a86466f72a04795ad20ea5e63601748~mv2.jpg/v1/crop/x_446,y_388,w_1922,h_1336/fill/w_115,h_80,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/charte-graphique-elevate-architecte-interieur-creation-logo-lyon-Downtown.jpg)
![Implementation of the company logo on an ink pad](https://static.wixstatic.com/media/5cbdd4_c8fcfe863dd0451c9009c32324e78427~mv2.jpg/v1/crop/x_269,y_129,w_2649,h_1844/fill/w_115,h_80,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/mise-en-situation-logo-elevate-tampon-entreprise-graphiste-Downtown.jpg)
![Web design for the website and complete branding of the brand](https://static.wixstatic.com/media/5cbdd4_d9a90d287e124d3ea6777cd4806cdd6a~mv2.jpg/v1/crop/x_279,y_304,w_2471,h_1641/fill/w_147,h_98,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/branding-web-design-elevate-architectes-graphiste-Lyon-Downtown.jpg)
>VISUAL IDENTITY
![Visuel clé de la nouvelle campagne de communication et branding de l'entreprise Elevate](https://static.wixstatic.com/media/5cbdd4_1335e3b2526d40d8b215b8cc065f7257~mv2.jpg/v1/fill/w_147,h_99,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/5cbdd4_1335e3b2526d40d8b215b8cc065f7257~mv2.jpg)
Inspired
by Nature...
![Guide to typographies and examples of editorial content layout for the new graphic charter](https://static.wixstatic.com/media/5cbdd4_3896723bfe0d41d3b2c11ea30d4629b8~mv2.jpg/v1/crop/x_244,y_133,w_2496,h_1789/fill/w_146,h_105,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/typographies-charte-graphique-design-editorial-elevate-architectes.jpg)
BLACK
30/30/30/100
0/0/0
#000000
WHITE
0/0/0/0
255/255/255
#FFFFFF
![Hot stamping, color of the client's graphic charter](https://static.wixstatic.com/media/5cbdd4_5c975e67784b47be9502b4543265aae3~mv2.png/v1/fill/w_200,h_200,al_c,q_85,usm_0.66_1.00_0.01,blur_3,enc_auto/dorure-a-chaud-logo-branding-charte-graphique-Elevate-architectes.png)
COPPER FOIL
0/0/0/0
Gradient
JPG Texture
![Creation of the graphic charter, logo and new branding Elevate by the graphic designer Downtown in Lyon](https://static.wixstatic.com/media/5cbdd4_a060ce4c34764026a889137a51e0d9b1~mv2.jpg/v1/crop/x_59,y_204,w_2743,h_1958/fill/w_143,h_102,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/creation-charte-graphique-elevate-architecte-studio-branding-Lyon-Downtown.jpg)
![Design and production of a poster for the new communication campaign of the company Elevate](https://static.wixstatic.com/media/5cbdd4_b99674e8bee7449abcd5c9d274a6ef64~mv2.jpg/v1/fill/w_99,h_70,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/design-campagne-publicitaire-architecte-interieur-graphiste-Lyon-Downtown.jpg)
![Design of company signage and panels with the brand logo](https://static.wixstatic.com/media/5cbdd4_cc3f12b95a4b46cc8ef4e3a2e6c0d3ce~mv2.jpg/v1/crop/x_240,y_116,w_2546,h_1883/fill/w_95,h_70,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/design-signaletique-panneau-suspendu-logo-entreprise-charte-graphique-elevate.jpg)
![Design of luxury business cards with hot foil finish and selective varnish - Graphic designer Lyon Downtown](https://static.wixstatic.com/media/5cbdd4_3245cd25ada343fdb21433f516af8c3f~mv2.jpg/v1/crop/x_629,y_194,w_1479,h_1763/fill/w_94,h_112,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/design-cartes-visites-luxe-dorure-chaud-embossage-Elevate-graphiste-Lyon-Downtown.jpg)
![Visuel clé design d'interieur pour la campagne de communication et branding de la marque](https://static.wixstatic.com/media/5cbdd4_834c6012be30402e9cc55b4b847ce322~mv2.jpg/v1/fill/w_147,h_105,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/5cbdd4_834c6012be30402e9cc55b4b847ce322~mv2.jpg)
![Creation of the Elevate design logo by the graphic designer Downtown in Lyon](https://static.wixstatic.com/media/5cbdd4_6712db2d43194b419a311af02c28de0c~mv2.png/v1/fill/w_75,h_70,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/creation-logo-elevate-design-interieur-graphiste-lyon-Downtown.png)
![Explanation and details of the graphic charter inspired by the golden ratio](https://static.wixstatic.com/media/5cbdd4_3c0d99d8ff4644c58e1b97956088a699~mv2.jpg/v1/fill/w_147,h_90,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/charte-graphique-elevate-architectes-graphiste-freelance-Lyon-Downtown.jpg)
![Poster layout and branded editorial content for architecture studio Elevate](https://static.wixstatic.com/media/5cbdd4_d2df516b71f847989543ecc1ac48df89~mv2.jpg/v1/fill/w_147,h_104,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/creation-affiche-design-editorial-charte-graphique-architecte-interieur.jpg)
![Creation and layout of a letterhead for the company's visual identity](https://static.wixstatic.com/media/5cbdd4_824adfce87ab42bf8764651ca9275dbd~mv2.jpg/v1/crop/x_0,y_216,w_3000,h_1836/fill/w_94,h_57,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/creation-mise-en-page-tete-de-lettre-charte-graphique-elevate-architectes.jpg)
![Creation of the logo by the Downtown branding studio in Lyon](https://static.wixstatic.com/media/5cbdd4_64f1a268812d4911bb5446473713d58c~mv2.jpg/v1/crop/x_223,y_119,w_2551,h_1888/fill/w_95,h_70,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/mise-en-situation-logo-elevate-architectes-studio-branding-Lyon-Downtown.jpg)
![Creation of an advertising poster and branding by the Downtown graphic design studio](https://static.wixstatic.com/media/5cbdd4_324fdba46966475ba66838ac30628045~mv2.jpg/v1/fill/w_99,h_70,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/creation-affiche-publicitaire-branding-identite-visuelle-architecte-interieur-graphiste-fr.jpg)
![Creation and design of an architect logo inspired by the golden ratio](https://static.wixstatic.com/media/5cbdd4_e23bd18f2e9a4b24b051732afeeac29d~mv2.jpg/v1/crop/x_278,y_358,w_2428,h_1487/fill/w_147,h_90,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/creation-design-logo-architecte-interieur-graphiste-freelance-Lyon-Downtown.jpg)
![Web design d'une application mobile, UI-UX design pour la communication digitale des architectes Elevate](https://static.wixstatic.com/media/5cbdd4_f9163604e1ad466b98431f14613cb0af~mv2.jpg/v1/fill/w_147,h_104,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/5cbdd4_f9163604e1ad466b98431f14613cb0af~mv2.jpg)
![Design and creation of a poster for the company's new print communication campaign](https://static.wixstatic.com/media/5cbdd4_e3744b65aff344089ba5bf295bbf8903~mv2.jpg/v1/fill/w_165,h_124,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/design-poster-creation-affiches-publicitaires-elevate-design-graphiste-Downtown.jpg)
![Web design of the website of the architectural firm Elevate by the web designer and graphic designer Downtown in Lyon](https://static.wixstatic.com/media/5cbdd4_1f5d932b941248ca92658f670f5a4984~mv2.jpg/v1/crop/x_0,y_74,w_3000,h_2121/fill/w_147,h_104,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/web-design-site-internet-Elevate-communication-digitale-Lyon-Downtown.jpg)
![Creation of an advertising poster as part of the brand's new communication campaign](https://static.wixstatic.com/media/5cbdd4_a1fc5ef4cd86480494d877fbc2dbd6ac~mv2.jpg/v1/fill/w_147,h_104,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/creation-affiche-publicitaire-architectes-elevate-directeur-artistique-freelance-Lyon-Down.jpg)
![Creation of a luxury business card with the embossed logo and hot foil stamping](https://static.wixstatic.com/media/5cbdd4_caac4f1722474065b3729b2548f80663~mv2.jpg/v1/crop/x_0,y_34,w_3000,h_1836/fill/w_147,h_90,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/creation-carte-visite-luxe-embossee-dorure-a-chaud-elevate-interior-design.jpg)