Logo Design for Subsidiary Brands
Country / Year
France / 2021
Abitibi, company created in 1997, is the specialist and leader in air-conditioning, plumbing and solar energy for the whole South-Est of France.
In 2021, he diversification and expansion of its services was a good occasion for the group to reorganize its structure by creating subsidiary brands, each specialized in a domain of competencies or a geographic area.
The approved answer is a light refresh of the leaf logo and the creation of a minimalistic, yet versatile and colorful graphic system, which brings coherence and sympathy to the brands, without loosing its already well established notoriety... TABARNABITIBI !