Wow is an online service offering instant booking of a private fitness session with Aspen's best certified fitness trainers. Founded in 2018, the company provides a wide range of activities (fitness, yoga, ski, running, cycling...) and the possibility to schedule a session in less than 30 minutes, anywhere near the Roaring Fork Valley.

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For the creation of its corporate identity, Wow needed to reflect sport values such as performance, dynamisme, exigence, athletic excellence... all while conserving graphic sobriety and a high-end positioning and aesthetic.

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In search of brand impact, memorization and a minimalistic process, the branding is focused on the logo and integrates itself to the visuals, thus remembering the athlete's movements and the simplicity of the service's use.