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graphic identity and logo Elumenate by Downtown graphics

Client:

Elumenate

Missions:

Logo Design
Graphic assets
Brand identity
Webdesign
Print

Country / Year:

USA / 2017

Agency:

ZGMad

ELUMENATE

Elumenate is a lighting design studio created in 2017 in Aspen Colorado. By playing, working and sculpting the light, its founder redesigns and sublimes residential, cultural and commercial spaces. By combining light art, space design, Feng-Shui, light-therapy and colored beams, Elumenate's creations transform spaces and reveal interiors.

Inspired by Emily's philosophy, and built upon her zen spirit and use of colors in her work, the graphic concept presented reinvents the codes of mangas and Japanese neons. The icon also refers to this concept by evoking the calligraphic sign “Hikaru” (light in Japanese).

True explosion of bright colors, luminous burst, this brand identity is intentionally disruptive, modern and impacting... May there be light!

Photomontage "ampoules lumineuses" par l'agence de communication Downtown Lyon

>LOGO

+
E LETTER
HIKARU (LIGHT)
wooden stamp logo by downtown creative designs

>GRAPHIC ASSETS

Mise en situation du branding et de la charte graphique
graphic business cards design embossed

Black

30/30/30/100

0/0/0

#000000

Neon Yellow

Pantone 803 C

255/255/0

#FFFF00

Neon Lime

Pantone 802 C

0/255/0

#00FF00

Neon Cyan

Pantone 915 C

0/255/255

#00FFFF

White

0/0/0/0

255/255/255

#FFFFFF

Neon Red

Pantone 185 C

255/0/0

#FF0000

Neon Fuchsia

Pantone 806 C

255/0/255

#FF00FF

Neon Blue

Pantone 2728 C

0/0/255

#0000FF

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Visuel d'ambiance coloré pour l'identité visuelle de la marque

>BRANDING

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visual identity light by downtown creative director
mobile app design by Downtown Graphic designer
Logo design, corpor
advertising campaign by Downtown freelance art director in Lyon
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Poster design and advertising campaign for Elumenate
Logo design & key visual for Elumenate new corporate identity
webdesign services Downtown graphics
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