Client:
Elumenate
Missions:
Logo Design
Graphic assets
Brand identity
Webdesign
Print
Country / Year:
USA / 2017
Agency:
ZGMad
ELUMENATE
Elumenate is a lighting design studio created in 2017 in Aspen Colorado. By playing, working and sculpting the light, its founder redesigns and sublimes residential, cultural and commercial spaces. By combining light art, space design, Feng-Shui, light-therapy and colored beams, Elumenate's creations transform spaces and reveal interiors.
Inspired by Emily's philosophy, and built upon her zen spirit and use of colors in her work, the graphic concept presented reinvents the codes of mangas and Japanese neons. The icon also refers to this concept by evoking the calligraphic sign “Hikaru” (light in Japanese).
True explosion of bright colors, luminous burst, this brand identity is intentionally disruptive, modern and impacting... May there be light!
>LOGO
+
E LETTER
HIKARU (LIGHT)
>GRAPHIC ASSETS
Black
30/30/30/100
0/0/0
#000000
Neon Yellow
Pantone 803 C
255/255/0
#FFFF00
Neon Lime
Pantone 802 C
0/255/0
#00FF00
Neon Cyan
Pantone 915 C
0/255/255
#00FFFF
White
0/0/0/0
255/255/255
#FFFFFF
Neon Red
Pantone 185 C
255/0/0
#FF0000
Neon Fuchsia
Pantone 806 C
255/0/255
#FF00FF
Neon Blue
Pantone 2728 C
0/0/255
#0000FF