
Client:
Hula Hoop
Missions:
Art direction
Editorial design
Texts layout / Illustration
Brand territory
Country / Year:
France / 2021
Agency:
Downtown
HULA HOOP
Hula Hoop is an international communication, branding and creative strategy agency.
Wishing to appropriate a new graphic territory and adapt its brand image to emerging cultures and new social groups, Hula Hoop commissioned Downtown Studio to create its new agency presentation (PowerPoint format).
Founded around the creative axis “The agency of new cultures”, the graphic approach presented assembles, juxtaposes and brings together diverse and multiple cultural, artistic, historical and technological references, thus mixing classical art and cyber-punk, street-culture and mythology, antiquity and web 3.0.
An ode to complementarity, diversity, and cultural exchange, these anachronistic collages combine past experience and future innovation, technique and aesthetics, expertise and creativity, print and digital. Ultimately, it also illustrates the constant evolution of creative professions and challenges, in harmony with the rise of digital technologies and artificial intelligence...

>EDITORIAL DESIGN















































