Since 1927, Goldsmith Creates designs, manufactures and installs custom retails environnements. Specialized in the making of mannequins, the company also offers the creation of accessories, fixtures and various solutions for shops, businesses and malls. Based and working in the US, in Europe and Asia, Goldsmith Creates wishes to modernize and renew its brand image, through a new logo and updated corporate identity.

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The creative concept shown is build upon an isometric perspective, echo to a tridimensional appropriation of space. The logo combines a G and a C, and is also the representation of a 3D fixture...