![key visual advertising campaign TCL Sytral in Lyon, Art director Downtown](https://static.wixstatic.com/media/5cbdd4_c492528c3bb34353bfd49baa003aa4f7~mv2.jpg/v1/fill/w_980,h_450,al_c,q_90,enc_auto/visuel-cle-campagne-publicitaire-TCL-Sytral-Lyon-Downtown.jpg)
![Blockmarck design for a public transport communication campaign](https://static.wixstatic.com/media/5cbdd4_2dbdf8db6a69449fadf259dae28a3e76~mv2.png/v1/fill/w_250,h_244,al_c,q_95,enc_auto/block-marque-campagne-pub-TCL-Sytral-Lyon-graphiste-Downtown.png)
Client:
CTCL - Sytral
Missions:
Advertising Concept
Draft Visuals
Art Direction
Copywriting
Country / Year:
France / 2020
Agency:
Pamplemousse
TCL-SYTRAL
TCL Sytral is an institution that manages and develops all the public transportations around Lyon and it's vicinity (Bus, Trams, Metros...).
To promote its monthly pass subscription and communicate on all the new "Back to school" offers, TCL Sytral gathered many agencies in a call for tender, to create their new print communication campaign.
This advertising concept, designed as a freelancer for pamplemousse agency, juxtaposes the collective, shared and common nature of the public transportation network, with the personal destinations and the individual experiences of the diverse users. This process contributes to the creation of an inclusive, human and positive communication campaign, focused on the product-benefits. Moreover, this allows to adapt the concept for each targeted audience and all price offers.
![Mise en situation affiche publicitaire campagne communication TCL Sytral Lyon Directeur Artistique Downtown](https://static.wixstatic.com/media/5cbdd4_5d8c82d8e56442a197eab4b94eb4cc50~mv2.jpg/v1/fill/w_147,h_104,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/5cbdd4_5d8c82d8e56442a197eab4b94eb4cc50~mv2.jpg)
![Creation of an advertising poster, TCL Sytral Lyon print communication campaign](https://static.wixstatic.com/media/5cbdd4_baea3602a19e4237b864d91314421bb1~mv2.jpg/v1/fill/w_147,h_104,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/creation-affiche-publicitaire-TCL-Sytral-Directeur-artistique-Lyon-Downtown.jpg)
![Design and production of Advertising Posters for Lyon public transport](https://static.wixstatic.com/media/5cbdd4_e05afdf632454b0689f38709b534935a~mv2.jpg/v1/fill/w_147,h_104,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/design-affiches-campagne-pub-print-TCL-sytral-Lyon-graphiste-Downtown.jpg)
![Bus shelter poster scenario for the new TCL Lyon communication campaign](https://static.wixstatic.com/media/5cbdd4_705fb3badd8f4f658336f0cd6cf2adaf~mv2.jpg/v1/crop/x_104,y_172,w_1680,h_2120/fill/w_115,h_145,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/mise-en-situation-affiche-abribus-campagne-communication-TCL-Sytral.jpg)
![Creation of an advertising poster TCL Sytral Lyon, Artistic Director Lyon Downtown](https://static.wixstatic.com/media/5cbdd4_cb5396989ccf43d899e3450cad5cffd5~mv2.jpg/v1/crop/x_0,y_200,w_1790,h_2100/fill/w_115,h_135,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/creation-affiche-pub-abribus-campagne-communication-TCL-Lyon-Graphiste-Downtown.jpg)
![Poster and advertising poster layout, new TCL Sytral Lyon print communication campaign](https://static.wixstatic.com/media/5cbdd4_60baa541b8974cdd9222e62c56ffdf49~mv2.jpg/v1/fill/w_147,h_104,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/design-maquette-publicitaire-visuelle-campagne-pub-TCL-Lyon-Graphiste-Downtown.jpg)
![Design of a brand block for the company's print communication](https://static.wixstatic.com/media/5cbdd4_1a0ea2e5b23741789610464809632776~mv2.png/v1/fill/w_62,h_61,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/creation-block-marque-campagne-pub-TCL-Sytral-Lyon-graphiste-Downtown.png)
![creation of a blockmark for the Lyonnais public transport advertising campaign](https://static.wixstatic.com/media/5cbdd4_8ee43e2c937c4caeb785f645de178c1b~mv2.png/v1/fill/w_62,h_61,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/design-block-marque-campagne-publicitaire-TCL-Sytral-Lyon-Downtown.png)
![Creation of an advertising poster for the transport company TCL in Lyon](https://static.wixstatic.com/media/5cbdd4_3447b70911df4ed3971a63023d602df2~mv2.jpg/v1/fill/w_147,h_104,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/creation-affiche-publicite-TCL-Lyon-Directeur-Artistique-freelance-Downtown.jpg)
![Mise en page d'une annonce-presse pour la campagne de communication TCL Sytral, directeur artistique Lyon Downtown](https://static.wixstatic.com/media/5cbdd4_d8370a7c279847d6b5c02adb393e97e8~mv2.jpg/v1/fill/w_147,h_104,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/5cbdd4_d8370a7c279847d6b5c02adb393e97e8~mv2.jpg)
![Creation of a print advertising campaign for Lyon public transport](https://static.wixstatic.com/media/5cbdd4_664486c3bce34ba09560b6afe1fdb1cb~mv2.jpg/v1/fill/w_147,h_104,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/creation-campagne-publicitaire-print-TCL-Sytral-Lyon-Graphiste-freelance-Downtown.jpg)
![Creation and design of posters, communication campaign TCL Sytral, freelance graphic designer Downtown](https://static.wixstatic.com/media/5cbdd4_96016431eb504f34b835518947f94306~mv2.jpg/v1/crop/x_123,y_91,w_2755,h_1969/fill/w_147,h_105,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/creation-affiches-publicitaires-directeur-artistique-lyon-Downtown.jpg)