Logo + graphic assets
Brand universe / Wording
Country / Year
France / 2020
Welcome Downtown! It's not an easy task to choose your own logo! But as a graphic designer, this exercice turns out to be really useful to comprehend and improve the customer's expectations, by putting yourself in his shoes!
For my personal branding, I tried to create a visual identity both personal and inclusive, elegant and disruptive, honest and a bit provocative... Ode to openness, audacity and the street culture, Downtown's visual identity also looks to reflect the handcrafted, meticulous, creative and custom approach of the graphic design ...
The design and use of multiple logos and marks allows to get a glimpse at my work and the aesthetic of the studio. It's also a way to vary and enrich the brand universe, to diversify and increase the future communication supports (social posts, stickers, t-shirts...).