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logo Downtown freelance Graphic Designer




Brand Concept

Logo + graphic assets

Brand universe / Wording

Country / Year:

France / 2020




Welcome Downtown! It's not an easy task to choose your own logo! But as a graphic designer, this exercice turns out to be really useful to comprehend and improve the customer's expectations, by putting yourself in his shoes!

For my personal branding, I tried to create a visual identity both personal and inclusive, elegant and disruptive, honest and a bit provocative... Ode to openness, audacity and the street culture, Downtown's visual identity also looks to reflect the handcrafted, meticulous, creative and custom approach of the graphic design ...

The design and use of multiple logos and marks allows to get a glimpse at my work and the aesthetic of the studio. It's also a way to vary and enrich the brand universe, to diversify and increase the future communication supports (social posts, stickers, t-shirts...).

Panneaux Downtown, direction artistique pour la promotion du studio


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Classy black texture for the brand's graphic design
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Symbols, brands and logos of the Downtown's visual identity
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Mockup de stickers et objets promotionnels pour le studio graphique
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Affichage et hors-média pour la promotion de l'agence
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Direction artistique et création d'un visuel graphique pour l'identité de marque
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UI et UX design responsive pour le webdesign du site internet de l'agence
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Fond briques
Création de contenus digitaux pour les réseaux sociaux de l'agence
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Thanks for Watching !

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