![“Boom” key visual, presenting the new Lüminyx visual identity](https://static.wixstatic.com/media/5cbdd4_fa41d75263c042b1b4fcf4c99e1cbb8e~mv2.jpg/v1/fill/w_980,h_450,al_c,q_90,enc_auto/key-visual-branding-luminyx-downtown-graphiste-lyon.jpg)
Client:
Lüminyx
Missions:
Logo Design
Branding + Corporate Identity
Art Direction
Print & Social Campaigns
Posters + Flyers
Web Design
Country / Year:
France / 2022
Agency:
Downtown
LÜMINYX
Lüminyx, founded by Charlotte Colombel & Stéphane Batime in 2019, creates and realizes high-end pyrotechnical and fireworks shows for individuals or event managers.
Combining technical expertise and artistic creation, the Lyon based company offers custom made services in France, Europe, Middle-East and United States...
Already outsiders and renown by professionals for their savoir-faire, the two owners wished to adopt a new brand image impactful, refined, statutory and fancy, in harmony with their positioning and targeted audience.
Thus, the chosen graphic identity is a golden explosion, festive and sparkling!
Inspired by the pyrotechnical universe, it brings dynamism and lightness to the brand. It is also the echo of a certain french way of luxury, custom-made creations and exceptional shows... BADABOOM!
![Création d'une vitrophanie avec le logo de la marque par Downtown graphiste Freelance à lyon](https://static.wixstatic.com/media/5cbdd4_6966dfc01ad649d3a3d7f5c08c20f6da~mv2.jpg/v1/fill/w_147,h_104,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/5cbdd4_6966dfc01ad649d3a3d7f5c08c20f6da~mv2.jpg)
>LOGO
+
+
Cursive L
Bomb!
Fireworks
![Photomontage of golden fireworks in the colors of the brand](https://static.wixstatic.com/media/5cbdd4_5ef0dcb6cc23489ebac8a563aedc9747~mv2.jpg/v1/fill/w_88,h_75,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/feu-artifice-pyrothechnie-logo-branding-luminyx-directeur-artistique-lyon-downtown.jpg)
![Creation of a business card with hot foil stamping for company branding](https://static.wixstatic.com/media/5cbdd4_ae93852189a24fa693b242e5e6c00379~mv2.jpg/v1/crop/x_0,y_142,w_3000,h_1837/fill/w_147,h_90,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/creation-cartes-de-visite-lyon-graphiste-freelance-downtown.jpg)
![Explanation of the creation of the logo with the golden ratio](https://static.wixstatic.com/media/5cbdd4_93340d61b98241f4bbd15d2867471ac5~mv2.jpg/v1/fill/w_147,h_92,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/creation-logotype-circles-golden-ratio-graphiste-Downtown.jpg)
![Feu d'artifice et explosion pour illustrer la nouvelle charte graphique de la marque](https://static.wixstatic.com/media/5cbdd4_fd25eb1d935c463aa117e74a6367d026~mv2.jpg/v1/fill/w_103,h_90,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/5cbdd4_fd25eb1d935c463aa117e74a6367d026~mv2.jpg)
Blowing Stuff... & Minds Since 2019
![Creation of a graphic sign and signage panel for a Lyon agency](https://static.wixstatic.com/media/5cbdd4_9b4b999f0f2546629519d5b4604d5f50~mv2.jpg/v1/crop/x_0,y_29,w_3000,h_2063/fill/w_115,h_79,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/creation-enseignes-panneaux-publicitaires-graphiste-downtown.jpg)
![Mockup presentation of a logo on a mug](https://static.wixstatic.com/media/5cbdd4_564f01982f594adb9a8aa58b85ab22c4~mv2.jpg/v1/crop/x_423,y_0,w_2323,h_2020/fill/w_115,h_100,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/charte-graphique-identite-visuelle-luminyx.jpg)
![Design of a tailor-made typography for a logo](https://static.wixstatic.com/media/5cbdd4_8a3b84b680ba416da7d291f53b1169f7~mv2.jpg/v1/crop/x_0,y_145,w_3000,h_1837/fill/w_147,h_90,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/design-typographies-sur-mesure-polices-caractere-logo-luminyx.jpg)
![Creation of a stamp with the company logo by the graphic designer Freelance Downtown in Lyon](https://static.wixstatic.com/media/5cbdd4_25bd344689d241b1bf90471663a713fa~mv2.jpg/v1/crop/x_0,y_142,w_3000,h_1837/fill/w_147,h_90,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/mockup-tampon-design-logo-branding-luminy_fr.jpg)
>VISUAL IDENTITY
![Fumée et explosions pour le branding d'une marque de feux d'artifices](https://static.wixstatic.com/media/5cbdd4_1dba91240c7d4b448bf61800e44f87a7~mv2.jpg/v1/fill/w_147,h_98,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/5cbdd4_1dba91240c7d4b448bf61800e44f87a7~mv2.jpg)
![Variation of the Lüminyx logo with a golden effect](https://static.wixstatic.com/media/5cbdd4_983b09f091a54f2787c329d728ee196e~mv2.png/v1/fill/w_60,h_42,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/logo-luminyx-fireworks-graphiste-freelance-lyon-downtown.png)
![Creation of luxury embossed business cards for a pyrotechnics brand](https://static.wixstatic.com/media/5cbdd4_e9009675ab044c64b53345fada02f3af~mv2.jpg/v1/crop/x_344,y_275,w_3242,h_2299/fill/w_147,h_104,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/creation-cartes-visite-luxe-dorure-studio-graphique-downtown-lyon.jpg)
![Color chart and color palette for the Lüminyx graphic charter](https://static.wixstatic.com/media/5cbdd4_12fcac85cdbd4fb995ad685054fe48aa~mv2.jpg/v1/fill/w_147,h_104,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/couleurs-charte-graphique-luminyx-graphiste-downtown-lyon.jpg)
![Branding and graphic charter for a brand in Lyon by the Downtown branding studio](https://static.wixstatic.com/media/5cbdd4_59f75b296ef64b3b8ae329e99ab8fc65~mv2.jpg/v1/fill/w_147,h_104,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/mockup-branding-identite-de-marque-luminyx-downtown-graphiste-lyon.jpg)
![Creation of a typographic advertising poster for a brand of fireworks](https://static.wixstatic.com/media/5cbdd4_54359f21b19f4b1b99fac93ddbd7c093~mv2.jpg/v1/fill/w_147,h_104,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/affiche-publicitaire-trame-graphique-luminyx.jpg)
![Réalisation de cartes de visites luxueuses avec dorure à chaud pour un client](https://static.wixstatic.com/media/5cbdd4_53c7567487234eb4a56a86b318c13ffa~mv2.jpg/v1/fill/w_147,h_104,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/5cbdd4_53c7567487234eb4a56a86b318c13ffa~mv2.jpg)
![Textile design of a tote bag with the brand logo](https://static.wixstatic.com/media/5cbdd4_b37b442f3db1484eb900183e71a01ed7~mv2.jpg/v1/crop/x_546,y_0,w_1909,h_2121/fill/w_97,h_108,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/design-textile-visuel-graphique-impression-tote-bag.jpg)
![Example of a visual created for the branding of a pyrotechnic studio](https://static.wixstatic.com/media/5cbdd4_22c1479b27cb4ab9b3d169b5ac374ef8~mv2.jpg/v1/fill/w_95,h_67,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/branding-identite-visuelle-mockup-luminyx-downtown-lyon.jpg)
![Presentation of the new Lüminyx logo and the graphic charter on communication media](https://static.wixstatic.com/media/5cbdd4_6142a0f712aa45c7a8ce4ab24dad0df2~mv2.jpg/v1/crop/x_7,y_0,w_2985,h_2121/fill/w_95,h_68,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/mockup-presentation-logo-corporate-identity-luminyx.jpg)
![Creation of a high-end graphic charter for a brand in Lyon](https://static.wixstatic.com/media/5cbdd4_0337d1a7fe7d47cabdfe6ea52874428f~mv2.jpg/v1/crop/x_5,y_0,w_2991,h_2121/fill/w_147,h_104,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/creation-identite-visuelle-branding-lyon-studio-downtown.jpg)
>IMAGES & VISUALS
![Design textile, direction artistique et création de logo pour une entrprise lyonnaise](https://static.wixstatic.com/media/5cbdd4_6f964bb5468d4f4ab6618a5f6e98237f~mv2.jpg/v1/fill/w_147,h_109,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/5cbdd4_6f964bb5468d4f4ab6618a5f6e98237f~mv2.jpg)
![App and responsive web design for the creation of a client's website](https://static.wixstatic.com/media/5cbdd4_04d04545652b49c89ca28326108f3434~mv2.jpg/v1/fill/w_127,h_90,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/app-design-responsive-webdesign-graphiste-web-lyon-downtown.jpg)
![Poster creation and freelance artistic direction in Lyon Downtown](https://static.wixstatic.com/media/5cbdd4_8b80e17273c14a76b6fda204b48973d1~mv2.jpg/v1/fill/w_147,h_104,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/creation-affiches-visuels-reseaux-sociaux-directeur-artistique-downtown.jpg)
![Creation of posters and advertising campaigns for a fireworks company](https://static.wixstatic.com/media/5cbdd4_99436604e68546a38d3904582833ed91~mv2.jpg/v1/fill/w_147,h_104,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/affiches-posters-graphiques-direction-artistique-publicite-lyon-downtown.jpg)
![Graphic posters created for the visual communication of a company](https://static.wixstatic.com/media/5cbdd4_1a871b2225d0431ca81d1a1469ca3f51~mv2.jpg/v1/fill/w_147,h_104,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/affiches-posters-campagne-communication-print-directeur-artistique-lyon-downtown.jpg)
![Webdesign de la page d'accueil et création de sites internet UI/UX à Lyon](https://static.wixstatic.com/media/5cbdd4_14a74838c44342bc8420716eef70f612~mv2.jpg/v1/fill/w_127,h_90,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/5cbdd4_14a74838c44342bc8420716eef70f612~mv2.jpg)