Client:
Envirosolar
Missions:
Logo Design
Corporate Identity
Brand territory
Wording / Copy Writting
Print Advertising Campaign
Social Medias Contents
Country / Year:
USA / 2019
Agency:
ZG Mad
ENVIROSOLAR
Envirosolar designs and installs smart solar solutions for residential, collectivities and businesses. Founded in Texas, the company wants do deploy and commercialise its services all over the US territory.
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Attached to environnemental values, sustainable thinking and clean energy, Envirosolar wishes to adopt a new image, positive, sympathetic, and consumer-friendly... all while evoking technologies, connectivity, smart-tech, innovation...
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The brand territory presents itself with a simple and accessible graphic identity, combined with a fun wording. The gimmick E=mc2 values the consumer and underlines the product benefits (smart, connected, intelligent...).