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Key visual for Acreage's new corporate identity and logo


Acreage Coin


Logo Design
Branding / Corporate Identity
Brand Territory

Art Direction
Advertising Print Campaign

Social Content

Country / Year:

USA / 2022


ZG Mad x Downtown


Acreage is a company created in 2018 and based in Los Angeles, California. Specialized in Blockchain & cryptocurrency technologies, the firm offers a digitalization of real estate property surveys, through its dedicated platform and its own "alt-coins".

Therefore, Acreage allows a durable and undeniable securing of the US site surveys by engraving them into the Blockchain, but also the creation of a property exchange marketplace based on its own cryptocurrency: the Acreage Coin. 

In order to conquer more investors, then seduce a maximum users, the company wished to renew entirely its corporate identity, to adopt a higher-end image, more statutory, reassuring and reflecting all its technological savoir-faire...

The chosen graphical answer, all anthracite and gold, takes inspiration from printed boards, the real estate universe, from finance, Wall Street and bank bills graphical codes. Finally, the "kaleidoscope" visuals composed by aerial pictures are an echo to the land property titles, but also to infinity and the Blockchain working principles.

Direction artistique et création d'affiches publicitaires à Lyon, studio branding Downtown

Digitizing Site Surveys
on the Blockchain.


Black luxury business card, embossed and printed with gold foil
Explanations of company logo values
Construction and design of a professional logo by graphic designer Downtown
Typographic design for a cryptocurrency logo
Photomontage immeuble pour l'identité graphique de la marque Acreage
iPad mockup to present the company's new graphic corporate identity
Presentation of the Acreage logo on stickers
Creation of the logo and branding by downtown, graphic designer in Lyon
Design and engraving of coins for a cryptocurrency


Création d'une chrte graphique pour une entreprise sur le blockchain
Creation of luxurious business cards in Lyon
Responsive web design for the company website
Creation of t-shirts and design of a complete corporate identity for Acreage Coin
Creation of business cards, stationery and letterheads for the visual identity of the brand
Creation of professional business cards in Lyon
Stationery and black and gold graphic charter for a blockchain company
Typographies used for the graphic assets of a cryptocurrency
Création graphique pour la campagne publicitaire Acreage
Visual identity and branding for Acreage Coin
Branding and creation of brand elements
Kaleidoscope visual for Acreage’s visual identity
Aerial photo composition poster for a blockchain company
Creation of a golden poster for the visual communication of the brand
Design of an advertising poster for the company communication campaign


Advertising poster and key visual for Acreage company communication
Creating an advertising poster for a bitcoin company
Creation of visual content for the company's social networks
Web design and ux ui design by Downtown, web designer in Lyon
Artistic direction and poster design for the branding of a new technology brand
Creation of web content by the print graphic designer Downtown
Creation of a visual for the company's Instagram digital communication
Creation of visuals for digital marketing, freelance artistic director Lyon Downtown.
Création d'affiches et visuels par le graphiste freelance lyonnais Downtown
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