Branding / Corporate Identity
Country / Year
USA / 2022
Acreage is a company created in 2018 and based in Los Angeles, California. Specialized in Blockchain & cryptocurrency technologies, the firm offers a digitalization of real estate property surveys, through its dedicated platform and its own "alt-coins".
Therefore, Acreage allows a durable and undeniable securing of the US site surveys by engraving them into the Blockchain, but also the creation of a property exchange marketplace based on its own cryptocurrency: the Acreage Coin.
In order to conquer more investors, then seduce a maximum users, the company wished to renew entirely its corporate identity, to adopt a higher-end image, more statutory, reassuring and reflecting all its technological savoir-faire...
The chosen graphical answer, all anthracite and gold, takes inspiration from printed boards, the real estate universe, from finance, Wall Street and bank bills graphical codes. Finally, the "kaleidoscope" visuals composed by aerial pictures are an echo to the land property titles, but also to infinity and the Blockchain working principles.