
Client:
Sanluka Pets
Missions:
Naming + Logo Design
Corporate Identity
Print & Social Campaigns
Web Design
Country / Year:
France / 2022
Agency:
Downtown
SANLUKA
Sanluka, founded in 2022 by Anaïs Rouvière, offers pet-sitting, animal care, and feline and canine behavioral services. Always accompanied by her faithful Luka, a rescued dog adopted during a trip in Mexico, Anaïs organizes outdoor group walks for dogs, provides minor veterinary care, and helps owners better understand and communicate with their pets.
Directly inspired by the mascot, Luka, the brand's logo is intended to be feminine, rounded, inspiring balance, symbiosis, well-being, gentleness and optimism...
An ode to Nature, to a kind, positive, ethical and humanistic approach centered on animal welfare, the two-tone visual identity also echoes the duality, complementarity and symbiosis of the owner-animal relationship...

>LOGO


LUKA
Mascot / Pack Leader
/ Loyal Assistant ...
PLANTS
Nature / Outdoor Walks
/ Young Shoot / Education ...




>VISUAL IDENTITY


















>WEB & SOCIAL




























