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Key visual, presentation image of the logo and new graphic charter of a pet-sitting company

Client:

Sanluka Pets

Missions:

Naming + Logo Design

Corporate Identity

Print & Social Campaigns

Web Design

Country / Year:

France / 2022

Agency:

Downtown

SANLUKA

Sanluka, founded in 2022 by Anaïs Rouvière, offers pet-sitting, animal care, and feline and canine behavioral services. Always accompanied by her faithful Luka, a rescued dog adopted during a trip in Mexico, Anaïs organizes outdoor group walks for dogs, provides minor veterinary care, and helps owners better understand and communicate with their pets.

 

Directly inspired by the mascot, Luka, the brand's logo is intended to be feminine, rounded, inspiring balance, symbiosis, well-being, gentleness and optimism...

 

An ode to Nature, to a kind, positive, ethical and humanistic approach centered on animal welfare, the two-tone visual identity also echoes the duality, complementarity and symbiosis of the owner-animal relationship...

Visuel clé de la campagne publicitaire du pet sitter Sanluka par le studio de graphisme Downtown à lyon

>LOGO

Création de merchandising et T-shirts avec le logo de la marque
plante, végétal, inspiration pour la création et le design du nouveau logo de l'entreprise Sanluka à Lyon

LUKA
Mascot / Pack Leader
/ Loyal Assistant ...

PLANTS
Nature / Outdoor Walks
/ Young Shoot / Education ...

Création, traits de construction et design du logo de l'entraprise par le Studio de commnication Downtown à Lyon
Close-up of a smiling, happy dog, illustrative image for the new Sanluka brand identity
Creation and design of an embossed business card for the Sanluka brand by the graphic design studio Downtown in Lyon
Portrait de chien, sélection photo pour la nouvelle identité visuelle de la marque Sanluka par le graphiste Downtown à Lyon

>VISUAL IDENTITY

Creation of the brand's new graphic identity and design of the stationery by the graphic design studio Downtown
Sleeping dog, photo selection for Sanluka's marketing communication and brand image
Design and creation of a graphic stamp with the company logo
Creation of a tote bag featuring the brand's visual identity
Sanluka Pets color chart and color references
Présentation du nouveau logo de la marque Sanluka réalisé par le studio de design Downtown à Lyon
Typographic references for the new Sanluka brand identity
Layout of printed corporate documents for the company's new visual identity
Layout of an editorial design document for Sanluka Pets brand communication
Creation of graphic pictograms for the Sanluka brand's visual identity by freelance graphic designer Downtown
Creation and design of luxurious and professional business cards by graphic designer Downtown in Lyon
Création d'une affiche publicitaire graphique pour la communication de l'entreprise, graphiste et directeur artistique Lyon Downtown
Key visual, photo selection for the Sanluka Pets brand visual identity
Creation of T-shirts and merchandise using Sanluka's new graphic identity, Downtown graphic design studio Lyon
Creation and design of promotional items and merchandise featuring the company logo, by freelance graphic designer Downtown in Lyon
Creation of an advertising poster for Sanluka's new communication campaign by graphic designer Downtown
Creation of an advertising campaign and posters for the Sanluka brand by the Downtown graphic design studio in Lyon
Design of an advertising poster for the new marketing campaign of the Sanluka brand, a Downtown communication agency in Lyon

>WEB & SOCIAL

Brand design et habillage des réseaux sociaux de l'entreprise Sanluka par le graphiste Freelance Downtown
Web design and homepage design for the company website, Downtown graphic design studio in Lyon
Habillage des réseaux sociaux de la marque ave la nouvelle identité visuelle créée par le studio de design Downtown à Lyon
Introducing the new Sanluka brand logo, created by the Downtown graphic design studio in Lyon
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