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Logo and branding Brassie bar by Downtown graphics

Client:

The Brassie Bar

Missions:

Logo Design
Visual Identity

Branding
Goodies / Accessories

Packagings Design
Brand Positioning

Art Direction

Country / Year:

USA / 2018

Agency:

Downtown

THE BRASSIE BAR

An old camper rebuilt as mobile bar, a charismatic barmaid and delicious cocktail recipes: The Brassie Bar is at your door! Founded by Alexis Cumings, this concept offers all the services like a real bar: a large choice of beers on tap, elaborated drinks, a selection of fine liquors and spirits, tailor-made service...

For the creation of her logo, Alexis wished to used gold foil, in reference to the name and concept, but also to express her savoir-faire and the refinement and complexity of her recipes inspired by the traditional Wild West.

This logo takes inspiration from the classical lettering of the bars, saloons and beer tags of the late XIXe century. It's a tribute to the time of prohibition and moonshiners, those alcool trafiquants who used to tow carriages to deliver their precious beverages.

Création typographique vintage en lettrage doré pour le nouveau logo du Brassie Bar, par le studio de graphisme Downtown à Lyon

>LOGO

leather logo mock-up branding agency Downtown
favicon brassie bar communication agency lyon
Close-up detail of a gold-engraved logo for the Brassie bar, by the Downtown branding studio in Lyon
Design and layout of a menu for The Brassie Bar bar/restaurant in Aspen, by the graphic design studio Downtown.
Gros plan, détail de la gravure doré représentant le logo de la marque
engraved logo design by downtown freelance designer lyon
Visuel d'ambiance "bar" illustrant l'univers graphique

>VISUAL IDENTITY

Creation of a luxurious business card with hot foil stamping and the brand logo, by freelance graphic designer Downtown
fonts and typography branding agency Downtown
Brand design et création d'une charte graphique pour The Brassie Bar par le studio de Design Downtown à Lyon
Creation of a window decal featuring the bar's logo, by the Downtown design studio in Lyon
Creation of the brand stamp for The Brassie bar in Aspen, Branding studio in Lyon Downtown
Design of stationery and letterhead for Brassie Bar
BLACK
30/30/30/100
0/0/0
#000000
WHITE
0/0/0/0
255/255/255
#FFFFFF
gold foil brand color Downtown graphics
GOLD
Gold Foil,
Gold Gradient
or Gold Texture
business cards design exemple mock-up
vehicule covering design by Downtown Graphics
brand creation brassie bar communication services
packaging design liquor bottle downtown graphic designer Lyon
Logo peint sur un mur en briques
Graphic poster design for the new identity of Brassie Bar in Aspen, Downtown graphic design studio in Lyon
beer packaging brand identity Brassie bar
beer glass mock-up logo design by Downtown
Social media campaign visual created for the brand
Portrait client pour l'identité visuelle de la marque
gold foiling logo ink freelance graphic designer
cocktails visual identity brassie bar
Design of an advertising poster for the new visual identity of the Brassie Bar in Aspen, Downtown branding studio in Lyon
Création d'un design luxueux par le graphiste et directeur artistique Downtown
vehicule covering car wrap design
t-shirts design mock-ups Downtown designs
matchbox design mock-up by Downtown creative
Creation of a key visual for the new communication campaign of Brassie Bar, graphic design studio Downtown in Lyon
Creation of logos and a luxurious graphic charter for the new brand identity of Brassie Bar, by the Downtown Graphic Design Studio in Lyon
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