Client:
The Brassie Bar
Missions:
Logo Design
Visual Identity
Branding
Goodies / Accessories
Packagings Design
Brand Positioning
Art Direction
Country / Year:
USA / 2018
Agency:
Downtown
THE BRASSIE BAR
An old camper rebuilt as mobile bar, a charismatic barmaid and delicious cocktail recipes: The Brassie Bar is at your door! Founded by Alexis Cumings, this concept offers all the services like a real bar: a large choice of beers on tap, elaborated drinks, a selection of fine liquors and spirits, tailor-made service...
For the creation of her logo, Alexis wished to used gold foil, in reference to the name and concept, but also to express her savoir-faire and the refinement and complexity of her recipes inspired by the traditional Wild West.
This logo takes inspiration from the classical lettering of the bars, saloons and beer tags of the late XIXe century. It's a tribute to the time of prohibition and moonshiners, those alcool trafiquants who used to tow carriages to deliver their precious beverages.