RARE ASPEN

Rare is the new event for fine art collectors, antiques, exceptional jewelry and precious objects... Place for exhibitions, gala, and business, the show gathers the most notorious jewellers and sellers, with the wealthy Aspen tourists.

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For the creation of its visual identity, the final concept is a modulable graphic system based on a square and the logo inspired from the Art Déco movement. Balanced between modernity and retro, the graphic assets is as elegant as disruptive.

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The graphic concept is also conceived to be adaptable to a potential franchise in Miami, and the various digital and print mediums.