Corporate Identity & Branding
Country / Year
France / 2021
Goyavaa is a home-made, organic tea brand, launched by Maria Samuel in Lyon (France) circa 2021.
Originally exclusively created for family and friends, the rapid success of Goyavaa's recipes convinced Maria to develop an actual brand and sell a selection of her finest teas to the public...
Inspired by the tea leaf, raw materials and oriental decor elements, the visual identity deployed also tends to reflect eco-friendly values, simplicity, exclusivity and the high-quality of Goyavaa's finest teas...
Employed on stationaries, print and of course social networks, the branding is also very present on the packagings, allowing a good identification and coherence throughout all communication supports.