![creation-logo-luxe-Lyon-agence-communication-Downtown.jpg](https://static.wixstatic.com/media/5cbdd4_e04783a301684f25b9a6a6b95ce5d67c~mv2.jpg/v1/fill/w_980,h_450,al_c,q_90,enc_auto/creation-logo-luxe-Lyon-agence-communication-Downtown.jpg)
Client:
Goyavaa
Missions:
Logo Design
Corporate Identity & Branding
Brand Positioning
Packagings
Social Medias Contents
Country / Year:
France / 2021
Agency:
Downtown
GOYAVAA
Goyavaa is a home-made, organic tea brand, launched by Maria Samuel in Lyon (France) circa 2021.
Originally exclusively created for family and friends, the rapid success of Goyavaa's recipes convinced Maria to develop an actual brand and sell a selection of her finest teas to the public...
Inspired by the tea leaf, raw materials and oriental decor elements, the visual identity deployed also tends to reflect eco-friendly values, simplicity, exclusivity and the high-quality of Goyavaa's finest teas...
Employed on stationaries, print and of course social networks, the branding is also very present on the packagings, allowing a good identification and coherence throughout all communication supports.
![design d'un packaging et sachet de thé par le graphiste Downtown Lyon](https://static.wixstatic.com/media/5cbdd4_e74b36a4151848d0a3faab84d9141670~mv2.jpg/v1/fill/w_118,h_105,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/5cbdd4_e74b36a4151848d0a3faab84d9141670~mv2.jpg)
>LOGO
![Presentation of the logo on burlap for Goyavaa branding](https://static.wixstatic.com/media/5cbdd4_513c15f66fe04b99a0495acdfdb72ad4~mv2.jpg/v1/crop/x_0,y_64,w_2500,h_1532/fill/w_147,h_90,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/presentation-du-logo-goyavaa-et-baseline-branding-Lyon.jpg)
G letter
+
drop/aromas
+
+
tea leaf
vapor/fire
![Graphic stamp for the Goyavaa visual identity](https://static.wixstatic.com/media/5cbdd4_f390c4820a8a4f89a4df3430a90e1146~mv2.jpg/v1/crop/x_329,y_334,w_2032,h_1326/fill/w_115,h_75,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/creation-identite-visuelle-goyavaa-graphiste-Lyon-Downtown.jpg)
![Tea flower, visual identity and logo inspiration](https://static.wixstatic.com/media/5cbdd4_e98da719a74f45838097d6917be0a208~mv2.jpg/v1/crop/x_0,y_1451,w_2500,h_1630/fill/w_115,h_75,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/fleur-de-the-charte-graphique-Downtown-graphiste-lyon.jpg)
![logo-design-goyavaa-graphic-designer-Downtown-lyon.jpg](https://static.wixstatic.com/media/5cbdd4_f66f7a078c884cd6a800315962898af7~mv2.jpg/v1/crop/x_0,y_19,w_3000,h_1837/fill/w_147,h_90,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/logo-design-goyavaa-graphic-designer-Downtown-lyon.jpg)
![Creation of a poster for a tea brand, artistic director Lyon Downtown](https://static.wixstatic.com/media/5cbdd4_40e324c56de146c69ee7e8c8f7654cbf~mv2.jpg/v1/fill/w_115,h_115,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/creation-affiche-publicitaire-directeur-artistique-lyon-Downtown.jpg)
![mockup presentation of the Goyavaa logo engraved on wood](https://static.wixstatic.com/media/5cbdd4_44a19e546d5749ea8659c29cf022398f~mv2.jpg/v1/crop/x_231,y_60,w_2000,h_2000/fill/w_115,h_115,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/creation-de-logo-a-lyon-graphiste-freelance-Downtown.jpg)
>VISUAL IDENTITY
![Visuel clé de l'identité visuelle goyavaa](https://static.wixstatic.com/media/5cbdd4_ad0d7f0257be4092bd9ffa918f9d3429~mv2.jpg/v1/fill/w_120,h_90,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/5cbdd4_ad0d7f0257be4092bd9ffa918f9d3429~mv2.jpg)
![design-et-creation-carte-de-visite-luxe-embossee-lyon-graphiste-Downtown.jpg](https://static.wixstatic.com/media/5cbdd4_e0758ed3644b4c1db86f0ed25fa6ff34~mv2.jpg/v1/crop/x_0,y_142,w_3000,h_1837/fill/w_147,h_90,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/design-et-creation-carte-de-visite-luxe-embossee-lyon-graphiste-Downtown.jpg)
![Tea and infusion, art direction for the key visual of the brand](https://static.wixstatic.com/media/5cbdd4_587ce59b24384365831341378be5c032~mv2.jpg/v1/crop/x_417,y_0,w_1667,h_1667/fill/w_115,h_115,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/the-et-infusions-pour-la-campagne-publicitaire-marque-de-produits-de-luxe.jpg)
![Content design for social networks, web graphic designer Downtown](https://static.wixstatic.com/media/5cbdd4_2caf672dc94c47e6b75d1aaa36ecce0c~mv2.jpg/v1/fill/w_115,h_115,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/creation-de-contenu-pour-les-reseaux-sociaux-studio-graphique-Downtown.jpg)
![creation-de-charte-graphique-et-papeteries-a-Lyon-Downtown.jpg](https://static.wixstatic.com/media/5cbdd4_d05a918442634a13802873251bd6622e~mv2.jpg/v1/crop/x_0,y_142,w_3000,h_1837/fill/w_147,h_90,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/creation-de-charte-graphique-et-papeteries-a-Lyon-Downtown.jpg)
![Color chart used for Goyavaa's branding](https://static.wixstatic.com/media/5cbdd4_330afda02c8a4703a0ac2d4830b9a407~mv2.jpg/v1/fill/w_147,h_114,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/nuancier-couleurs-charte-graphique-goyavaa-Lyon.jpg)
![realisation-enseignes-graphiques-a-lyon-graphiste-Downtown.jpg](https://static.wixstatic.com/media/5cbdd4_f1cc73a79b864ef491a8fd2dd9ad67d7~mv2.jpg/v1/crop/x_0,y_25,w_2500,h_1719/fill/w_100,h_69,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/realisation-enseignes-graphiques-a-lyon-graphiste-Downtown.jpg)
![Cup of tea, advertising visual for the luxury brand Goyavaa](https://static.wixstatic.com/media/5cbdd4_bf06d27c092643209250bc737a69ed45~mv2.jpg/v1/crop/x_0,y_1381,w_2500,h_1719/fill/w_100,h_69,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/tasse-de-the-identite-de-marque-directeur-artistique-lyon.jpg)
![creation-logo-et-branding-Lyon-Downtown.jpg](https://static.wixstatic.com/media/5cbdd4_ef29aea8a2c144cdb3f138b5131c4300~mv2.jpg/v1/crop/x_496,y_0,w_1507,h_1768/fill/w_94,h_110,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/creation-logo-et-branding-Lyon-Downtown.jpg)
![fleurs-geometriques-et-formes-graphiques-identite-de-marque-graphiste-Downtown-Lyon.jpg](https://static.wixstatic.com/media/5cbdd4_367b85cc751141b295dc857c63698c49~mv2.jpg/v1/fill/w_147,h_98,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/5cbdd4_367b85cc751141b295dc857c63698c49~mv2.jpg)
![Explanation of visual identity and creation of the brand logo](https://static.wixstatic.com/media/5cbdd4_2f619cbd4c4a471ca317ac52648d8ce7~mv2.jpg/v1/crop/x_1,y_70,w_2499,h_1532/fill/w_147,h_90,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/explication-identite-visuelle-goyavaa-graphiste-lyon-Downtown.jpg)
step 1.
step 2.
step 3.
step 4.
![Mockup of a paper cup for the organic tea brand Goyavaa](https://static.wixstatic.com/media/5cbdd4_c9a75d2a08fc4b3482fcb08e89e55680~mv2.jpg/v1/fill/w_147,h_147,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/5cbdd4_c9a75d2a08fc4b3482fcb08e89e55680~mv2.jpg)
![Creation of content for communication on social networks](https://static.wixstatic.com/media/5cbdd4_dd32ab3bc7fb477bb925dddaae6434d1~mv2.jpg/v1/fill/w_115,h_115,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/creation-contenu-social-directeur-artistique-freelance-Lyon-Downtown.jpg)
![Design and creation of t-shirts by the graphic designer Downtown in Lyon](https://static.wixstatic.com/media/5cbdd4_24a084259f0948f28d996d00b19c75d9~mv2.jpg/v1/crop/x_366,y_0,w_1768,h_1768/fill/w_115,h_115,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/design-et-creation-de-t-shirts-a-lyon-downtown.jpg)
![Design d'un tote bag et produits dérivés pour la marque Goyavaa](https://static.wixstatic.com/media/5cbdd4_4348dfeb47b442a5b8b33864d720e407~mv2.jpg/v1/fill/w_147,h_104,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/5cbdd4_4348dfeb47b442a5b8b33864d720e407~mv2.jpg)
>PACKAGINGS
![Conception et design de packagings pour une marque de thé de luxe](https://static.wixstatic.com/media/5cbdd4_fd44be680384431ba0b907fe55a617f0~mv2.jpg/v1/fill/w_147,h_110,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/5cbdd4_fd44be680384431ba0b907fe55a617f0~mv2.jpg)
![Packaging design by graphic design studio Downtown in Lyon](https://static.wixstatic.com/media/5cbdd4_db45e5ac34294c4788f0e3550064eaf9~mv2.jpg/v1/fill/w_127,h_90,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/design-emballage-et-packaging-graphique-directeur-artistique-Lyon-Downtown.jpg)
![Creation of ecological packaging for a French tea brand](https://static.wixstatic.com/media/5cbdd4_a5ab3832cb484906b9a2e502c91ff959~mv2.jpg/v1/crop/x_810,y_0,w_1638,h_1820/fill/w_104,h_115,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/design-de-packagings-ecologiques-pour-une-marque-de-the-Lyon.jpg)
![Packaging presentation mockup, freelance art director Downtown in Lyon](https://static.wixstatic.com/media/5cbdd4_fb092d103cf3478094d4668c255a7016~mv2.jpg/v1/fill/w_115,h_81,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/mockup-de-presentation-des-nouveux-design-de-packagings-goyavaa.jpg)
![Creation of a range of tea packaging for a luxury brand](https://static.wixstatic.com/media/5cbdd4_c548ec85eca84bdc851cdd92315ef23c~mv2.jpg/v1/crop/x_164,y_259,w_2670,h_1636/fill/w_147,h_90,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/realisation-de-packagings-luxueux-pour-une-marque-de-the-a-lyon.jpg)
![d.jpgesign-de-packaging-pour-une-marque-de-the-graphiste-downtown.jpg](https://static.wixstatic.com/media/5cbdd4_67360b47192a4d2e94a915eacacf4ac3~mv2.jpg/v1/fill/w_127,h_90,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/d_jpgesign-de-packaging-pour-une-marque-de-the-graphiste-downtown.jpg)
![webdesign-UI-UX-site-responsive-Goyavaa-agence-web-lyon-Downtown.jpg](https://static.wixstatic.com/media/5cbdd4_a50aafb47b9c43f3b92068ca31653c35~mv2.jpg/v1/crop/x_0,y_5,w_2500,h_1684/fill/w_147,h_99,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/webdesign-UI-UX-site-responsive-Goyavaa-agence-web-lyon-Downtown.jpg)
![Affiche théillère pour l'identité de marque Goyavaa, direction artistique à Lyon](https://static.wixstatic.com/media/5cbdd4_241f782328f24cf3a5ef061d1a61ebae~mv2.jpg/v1/fill/w_126,h_90,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/5cbdd4_241f782328f24cf3a5ef061d1a61ebae~mv2.jpg)