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visual identity logo Craeft

Client

Craeft

Missions

Design du Logo

Charte Graphique

Campagnes Print & Social

Country / Year

USA / 2018

Agency

ZGMad

CRÆFT

Cræft is a high-end architectural & home design studio, founded by Nicholas Baker III, in Aspen Colorado. By combining a pure and industrial design to raw materials inspired by the surrounding nature, Craeft makes two universes coexist in a common space.  The result being a modern and avant-gardiste design, yet still warm and authentic.

The concept shown uses that duality/fusion by playing with the symmetry created between the “a” and the “e”. The icon thus created translates this association, this assembly of two entities, in cohesion with the work of Craeft.

The visual identity also uses this principle with a graphic system built upon the symmetry and the association nature/architecture.

Mockup du logo du studio sur un écran de mobile

>LOGO

construction Craeft logo by downtown graphics
business card design close up
Visuel clé "perspectives" illustrant l'univers visuel de la marque

>VISUAL IDENTITY

>FONT

Aa

GOTHAM

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

0 1 2 3 4 5 6 7 8 9 

letterhead graphic design by downtown
home design brand identity
shop sign logo design
professional business cards embossed design
advertising poster brand identity Craeft
Mockup des papeteries pour le branding de la firme
wood texture branding Craeft
Logo craeft Ipad mock-up
brand assets branding agency downtown
poster Craeft by downtown freelance graphic designer
Craeft visual identity
logo mock-up graphic design advertising
Mockup de présentation du nouveau logo

>WEB & SOCIAL

Webdesign responsive et création de site internet mobile à Lyon
webdesign Craeft website by Downtown graphics
Mise en page de posts sociaux pour la communication digitale de la marque
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