Cræft is a high-end architectural & home design studio, founded by Nicholas Baker III, in Aspen Colorado. By combining a pure and industrial design to raw materials inspired by the surrounding nature, Craeft makes two universes coexist in a common space.  The result being a modern and avant-gardiste design, yet still warm and authentic.

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The concept shown uses that duality/fusion by playing with the symmetry created between the “a” and the “e”. The icon thus created translates this association, this assembly of two entities, in cohesion with the work of Craeft.

The visual identity also uses this principle with a graphic system built upon the symmetry and the association nature/architecture.