logo and brand imagery Défi Foly

Client

Association ALC

Missions

Logo + graphic assets
Strategy & advising
Advertising / Wording
Webdesign
Social medias
Community management
Country / Year

France / 2018

Agency

Downtown

DÉFI FOLY

Riding skis, a snowboard or a monoski, the goal of this crazy competition is to cross an alpine lake, gliding above a 2°C (35°F°)!  Established in 1987, this mythic event has since been organised at every end of the ski season in La Clusaz. However, the lack of graphic identity and communication slowly melted the interest of the sponsors, riders and public for the Défi...

The 2018 edition, organised by a new event committee triggered the creation of a new graphic universe : logo, brand assets, wording, advertising campaigns, webdesign, social media, merchandising, signage...

It is with a strong concept, using offbeat humour, inspiration from the 80's,  and all the potential of the social networks, that we reached our goals: brand recognition, 2018 event advertisement, sponsors, participants and volunteers attraction...

Direction artistique et graphisme, studio Downtown Lyon
advertising slogan wording Downtown Agency
boat logo design by Downtown freelance graphic designer

>LOGO

Defi Foly logo designed by Downtown graphics
iphone mock-up branding by Downtown agency
water background brand assets defi foly
defi foly logo creation and design
logo design freelance graphic designer Downtown
logo défi foly downtown agency web