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logo and brand imagery Défi Foly


Association ALC


Logo Design

Visual identity + Branding

Marketing Strategy

Art Direction / Wording

Advertising Campaign

Web Design

Social Medias Contents

Community Management

Country / Year:

France / 2018




Riding skis, a snowboard or a monoski, the goal of this crazy competition is to cross an alpine lake, gliding above a 2°C (35°F°)!  Established in 1987, this mythic event has since been organised at every end of the ski season in La Clusaz. However, the lack of graphic identity and communication slowly melted the interest of the sponsors, riders and public for the Défi...

The 2018 edition, organised by a new event committee triggered the creation of a new graphic universe : logo, brand assets, wording, advertising campaigns, webdesign, social media, merchandising, signage...

It is with a strong concept, using offbeat humour, inspiration from the 80's,  and all the potential of the social networks, that we reached our goals: brand recognition, 2018 event advertisement, sponsors, participants and volunteers attraction...

Direction artistique et graphisme, studio Downtown Lyon
advertising slogan wording Downtown Agency


iphone mock-up branding by Downtown agency
water background brand assets defi foly
waterslide event promotion advertising


illustration réalisée pour l'affiche de l'évènement
graphic assets defi foly by downtown design
web banner ipad mock-up downtown advertising
graphic assets colors branding défi foly