top of page
Key visual branding and logo Lyon photographer Cécile Cayon

Client

Cécile Cayon Photography

Missions

Logo Design
Lite Branding
Art Direction
Country / Year

France / 2021

Agency

Downtown

CÉCILE CAYON

Working at her studio, or carrying cameras and lenses all around France, Cécile captures portraits and spontaneous moments of life, with an approach inspired by photo-journalism and fashion photography... Already re-known as a wedding and lifestyle photographer, but also for corporate photography, Cécile needed a branding adapted to a BtoC / BtoB communication, reflecting all the facets and the plurality of her talent.

Inspired by this triality, the logo design assembles the three "Cs" from "CéCile Cayon" to then create a figurative form evoking a camera lens, a copyright or the silhouette of a model having its portrait taken... Finally the black and white visual identity tends to reflect elegancy and modernity, minimalism and cleanliness, to highlight Cécile's work.

Creation d'une carte de visite embossée pour la marque

>LOGO

gros-plan-objectif-photo-explication-logo-Cecile-cayon.jpg
polaroid-charte-graphique-cecile-cayon.jpg
+
+
3x
Camera lens
Portrait/Modèle
CéCile Cayon
Design and creation of a professional logo in Lyon by Graphic Designer Downtown
Stamped brand logo mockup
Recherches créatives et graphiques graphisme à Lyon Downtown
Typographic and graphic creation for the corporate identity of the brand
Design of a tailor-made typography, Downtown Freelance graphic designer in Lyon
Personalized tote bag in company colors
Creation and design of a luxury embossed business card
T-shirt design for the company's branding

>GRAPHIC ASSETS

Photomontage portrait de l'égérie de marque agence communication Downtown Lyon

>FONT

Aa

GOTHAM

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

0 1 2 3 4 5 6 7 8 9 

Visual identity and graphic charter in Lyon Graphiste Downtown
BLACK
30/30/30/100
0/0/0
#000000
WHITE
0/0/0/0
255/255/255
#FFFFFF
Clean business card design by art director Downtown

>ART DIRECTION

Afficiche publicitaire directeur artistique Freelance Downtown
Polaroids portraits for the branding of Cécile Cayon Photographer
mockup-webdesign-page-accueil-site-internet-a-lyon.jpg
Creation of a poster for the studio's corporate identity
Advertising campaign poster in black and white art director in Lyon Downtown
Territoire de marque agence communication Downtown Lyon
bottom of page