
Client
Cécile Cayon Photography
Missions
Logo Design
Lite Branding
Art Direction
Country / Year
France / 2021
Agency
Downtown
CÉCILE CAYON
Working at her studio, or carrying cameras and lenses all around France, Cécile captures portraits and spontaneous moments of life, with an approach inspired by photo-journalism and fashion photography... Already re-known as a wedding and lifestyle photographer, but also for corporate photography, Cécile needed a branding adapted to a BtoC / BtoB communication, reflecting all the facets and the plurality of her talent.
Inspired by this triality, the logo design assembles the three "Cs" from "CéCile Cayon" to then create a figurative form evoking a camera lens, a copyright or the silhouette of a model having its portrait taken... Finally the black and white visual identity tends to reflect elegancy and modernity, minimalism and cleanliness, to highlight Cécile's work.

>LOGO


+
+
3x
Camera lens
Portrait/Modèle
CéCile Cayon








>GRAPHIC ASSETS

>FONT
Aa
GOTHAM
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
0 1 2 3 4 5 6 7 8 9

BLACK
30/30/30/100
0/0/0
#000000
WHITE
0/0/0/0
255/255/255
#FFFFFF

>ART DIRECTION





















