Logo Design
Lite Branding
Art Direction

France / 2021

Downtown

CÉCILE CAYON

Working at her studio, or carrying cameras and lenses all around France, Cécile captures portraits and spontaneous moments of life, with an approach inspired by photo-journalism and fashion photography... Already re-known as a wedding and lifestyle photographer, but also for corporate photography, Cécile needed a branding adapted to a BtoC / BtoB communication, reflecting all the facets and the plurality of her talent.

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Inspired by this triality, the logo design assembles the three "Cs" from "CéCile Cayon" to then create a figurative form evoking a camera lens, a copyright or the silhouette of a model having its portrait taken... Finally the black and white visual identity tends to reflect elegancy and modernity, minimalism and cleanliness, to highlight Cécile's work.