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Design of the key visual for the second visual identity proposal of the architecture studio Cræft, graphic designer Lyon Downtown

Client:

Craeft

Missions:

Logo Design

Corporate Identity

Print & Social Campaigns

Web Design

Country / Year:

USA / 2018

Agency:

Downtown

CRÆFT_V2

Cræft is a high-end architectural & home design studio, founded by Nicholas Baker III, in Aspen Colorado. By combining a pure and industrial design to raw materials inspired by the surrounding nature, Craeft makes two universes coexist in a common space.  The result being a modern and avant-gardiste design, yet still warm and authentic.

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The proposed branding (concept not selected) echoes the founder's name and plays on the number 3 to create a generative logo and graphic system in Leet Speak.

Brutalist, industrial, urban... the graphic identity is combined with visuals of nature and textures of raw materials, a nod to the dualistic creative approach of the Cræft studio.

Visuel clé et sélection photo pour le branding de la marque Craeft V2, graphiste et directeur artistique à Lyon Downtown

>LOGO

Plywood wood texture for the visual identity and graphic charter of the architectural firm Craeft, a branding studio in Lyon Downtown.
Second proposal for the creation and design of an ink stamp with the logo of the company Craeft V2, graphic designer Lyon Downtown
Logo design and creation by freelance graphic designer Downtown in Lyon
Design of a luxury business card for the Cræft architects brand identity by the Downtown design studio in Lyon
Construction features of the creation and design of the company logo, branding in Leet Speak, graphic designer Lyon Downtown
Création d'un visuel de campagne publicitaire avec une texture de carton pour le branding de l'entreprise Craeft par le studio de branding Downtown à Lyon

>BRAND IDENTITY

Creation of clean, minimalist business cards for the company Craeft
Typography references for the graphic charter of the architectural firm Craeft, branding agency Lyon Downtown
Creation of stationery and graphic charter for the second branding proposal of the Craeft V2 brand, by the Downtown graphic design studio in Lyon
Color chart and color references for the graphic charter of the company Craeft, branding studio Lyon Downtown
Création de l'entête de lettre, graphiste print et web Downtown
Example of using the brand guidelines' typography for the new visual identity of Craeft, a graphic design studio in Lyon Downtown
Graphic poster created for the studio's visual communication
Design of an advertising poster for the studio's communication
Webdesign responsive et création de site internet mobile à Lyon
Web design of the website's homepage
Social media post layout for the brand's digital communication
visuel-cle-montagne-branding-identite-visuelle-craeft-V2-graphiste-Lyon-Downtown.jpg
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