
Client:
Goyavaa
Missions:
Logo Design
Corporate Identity & Branding
Brand Positioning
Packagings
Country / Year:
France / 2021
Agency:
Downtown
GOYAVAA_V2
Goyavaa is a home-made, organic tea brand, launched by Maria Samuel in Lyon (France) circa 2021.
Originally exclusively created for family and friends, the rapid success of Goyavaa's recipes convinced Maria to develop an actual brand and sell a selection of her finest teas to the public...
Inspired by the tea leaf and raw materials, the visual identity deployed also tends to reflect eco-friendly values, simplicity, exclusivity and the high-quality of Goyavaa's finest teas...
Employed on stationaries, print and of course social networks, the branding is also very present on the packagings, allowing a good identification and coherence throughout all communication supports.

>LOGO

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G letter
+
drop/aromas
tea leaf






>CORPORATE IDENTITY











>PACKAGINGS





























