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Key visual for the Goyavaa tea branding, graphic designer Lyon Dontown

Client:

Goyavaa

Missions:

Logo Design

Corporate Identity & Branding

Brand Positioning

Packagings

Country / Year:

France / 2021

Agency:

Downtown

GOYAVAA_V2

Goyavaa is a home-made, organic tea brand, launched by Maria Samuel in Lyon (France) circa 2021.

Originally exclusively created for family and friends, the rapid success of Goyavaa's recipes convinced Maria to develop an actual brand and sell a selection of her finest teas to the public...

Inspired by the tea leaf and raw materials, the visual identity deployed also tends to reflect eco-friendly values, simplicity, exclusivity and the high-quality of Goyavaa's finest teas...

Employed on stationaries, print and of course social networks, the branding is also very present on the packagings, allowing a good identification and coherence throughout all communication supports.

Création d'un packaging et sachet de thé par le graphiste Downtown Lyon

>LOGO

Presentation of the logo on burlap for the Goyavaa branding
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G letter

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drop/aromas

tea leaf

Graphic stamp for the Goyavaa visual identity
Tea flower, visual identity and logo inspiration
Visuel clé de l'identité visuelle goyavaa
Tea and infusion, art direction for the key visual of the brand
mockup presentation of the Goyavaa logo engraved on wood
Design and creation of professional business cards in Lyon. Graphic Designer Downtown

>VISUAL IDENTITY

trame-graphique-avec-logo-branding-Goyavaa-graphiste-Downtown-Lyon.jpg
Goyavaa graphic charter created by Downtown, print graphic designer in Lyon
Color chart used for Goyavaa branding
Creation of embossed business cards with hot foil stamping for the new branding of the organic tea brand Goyavaa, graphic designer Lyon Downtown
Creation and design of graphic signs in Lyon
Cup of tea, advertising visual for the luxury brand Goyavaa
Mockup teacups and logo for the Goyavaa Lyon brand identity
Design d'un tote bag et produits dérivés pour la marque Goyavaa
Content creation for social media communication
T-shirt design and creation by graphic designer Downtown in Lyon
Mockup of a cardboard cup for the organic tea brand Goyavaa

>PACKAGINGS

Conception et design de packagings pour une marque de thé de luxe
Packaging design and graphic design studio in Lyon Downtown
Product packaging and packshot demonstration, Lyon communication agency
Web design and UI design for the company website, web designer Lyon Downtown
Affiche théillère pour l'identité de marque Goyavaa, direction artistique à Lyon
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