
Client:
Santini Studio / Casa
Missions:
Logo / Graphic Design
Corporate Identity
Full Branding
Webdesign
Social Networks
Country / Year:
USA / 2021
Agency:
ZG Mad
SANTINI STUDIO V2
Santini Studio (former The Haute Studio) is an interior design, architecture and construction firm, founded in Chicago in 2013 by Chiara Santini.
In 2021, the opening of both new offices in Milano and the "Santini Casa" showroom in Aspen were the occasion to entirely re-think the positioning, the logo & the studio's branding...
The concept presented (not selected) is inspired by Escher's impossible perspectives and architectural drawings: the linear graphic treatment of forms in volume echoes the transitional stages, from the design of the architect's plan to the final construction of the building, including the design of the furniture and decorative objects.
Moreover, these impossible forms, symmetrical and with double-perspective, allow for a coherent branding approach for Santini Casa, while emphasizing the studio's ability to push the boundaries of the possible and architectural design...

>LOGO












>GRAPHIC ASSETS














































