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Key visual for the new brand identity of the Santini Architecture Studio in Aspen, designed by freelance graphic designer and art director Downtown in Lyon

Client:

Santini Studio / Casa

Missions:

Logo / Graphic Design
Corporate Identity

Full Branding
Webdesign

Social Networks

Country / Year:

USA / 2021

Agency:

ZG Mad

SANTINI STUDIO V2

Santini Studio (former The Haute Studio) is an interior design, architecture and construction firm, founded in Chicago in 2013 by Chiara Santini.

In 2021, the opening of both new offices in Milano and the "Santini Casa" showroom in Aspen were the occasion to entirely re-think the positioning, the logo & the studio's branding...

The concept presented (not selected) is inspired by Escher's impossible perspectives and architectural drawings: the linear graphic treatment of forms in volume echoes the transitional stages, from the design of the architect's plan to the final construction of the building, including the design of the furniture and decorative objects.

Moreover, these impossible forms, symmetrical and with double-perspective, allow for a coherent branding approach for Santini Casa, while emphasizing the studio's ability to push the boundaries of the possible and architectural design...

Trame et patterne graphique réalisée pour la nouvelle charte graphique du client

>LOGO

Paper texture for the branding of the Santini architecture studio in Aspen
Beige paint texture graphic designer Lyon Downtown
Black stone texture luxury brand visual identity
Industrial plywood wood texture to showcase the brand's new logo
Explanation of the concept that inspired the design of the brand's new logo
Construction features and design of a geometric logo for the Santini architectural studio
Design de cartes de visites professionnelles pour la nouvelle charte graphique de l'entreprise
Création d'une typographie sur-mesure pour le nouveau logo de l'entreprise
Interior of a luxury apartment in Manhattan
Mockup of a company ink stamp with the brand's new logo, branding studio in Lyon Downtown
Mockup presentation of the new Santini studio logo
Creation and design of an embossed business card featuring the brand's new logo, Downtown branding studio in Lyon

>GRAPHIC ASSETS

Texture papier pour l'identité visuelle du client, studio de graphisme à Lyon Downtown
Professional business card design with company logo by freelance graphic designer Downtown in Lyon
Explanation of the company's logo and graphic charter
Mockup showcasing the stationery and the brand's new branding by the graphic design studio Downtown in Lyon
Color chart and palette used for the company's new graphic identity
Poster, print, layout of graphic elements for the new visual identity and logo of the Santini studio
Web design responsive du site internet du client avec la nouvelle identité de marque
Creation and design of a sign for the shop featuring the company's new logo
Creation of a window decal featuring the company's new logo
Design of a custom tote bag featuring the new logo and brand identity of the Santini Studio architecture firm.
References for the typography of the company's new graphic charter by the Downtown graphic design studio in Lyon
Design of a letterhead incorporating the client's logo and new graphic identity.
Mockup presentation of the new logo for the company Santini Studio in Aspen
Responsive web design and mobile application design for the client
Design de cartes de visites professionnelles avec le logo de l'entreprise, graphiste Lyon Downtown
Design of a poster, printed with the new brand identity of the Santini architecture studio
Poster, print ad, outdoor advertising campaign and print advertising featuring the brand's new visual identity
Printed poster, print ad campaign for the Santini architecture studio in Aspen
Creation of a printed poster for the brand's new advertising campaign, graphic design and branding studio in Lyon Downtown
Web design of the company's new website, including digital visual identity and new brand image; freelance graphic designer, Lyon Downtown
Responsive web design, social media post design, and mobile app design for the brand's new digital visual identity; freelance web designer, Lyon Downtown
Design d'une carte de visite finition luxe avec le logo de la marque embossé, par le studio de graphisme et branding Downtown à Lyon
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