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Second logo and brand identity proposal for the ECS Skincare cosmetics range, graphic designer in Lyon Downtown

Client:

ECS Skincare

Missions:

Logo Design

Branding / Visual Identity
Packagings
Art Direction

Country / Year:

USA / 2020

Agency:

ZGMad x Downtown

ECS SKINCARE V2

Founded in California in 2020, ECS Skincare is a natural cosmetic brand using CBD as an active ingredients. This revolutionary molecule, derived from cannabis, provides relaxing, anti-aging, invigorating and accelerates the skin regeneration and renewal of epidermal cells.

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This second visual identity proposal (not selected) draws inspiration from the schematic representation of molecules: the logo's typography, custom-designed using a dot grid, with curved lines and rounded ends, evokes the shape of a CBD molecule.

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Furthermore, the decision to leave the dot grid visible throughout the visual identity and to use this dot pattern as a branding element evokes the nano-encapsulation and diffusion of molecules within the body.

Design d'un packaging pour une marque de produits cosmétiques de luxe, studio de branding Downtown à Lyon

>LOGO

Second logo proposal for the cosmetics brand ECS Skincare, graphic designer Downtown in Lyon
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BRAND INITIALS
MOLECULE
ENCAPLUSALTION​​
Construction lines of the custom ECS Skincare logo by graphic designer Downtown
ECS Skincare V2 logo design
Two-tone gradient background, the main color of the ECS Skincare branding, by the Downtown graphic design studio in Lyon
Design and presentation of the new ECS Skincare brand logo created by the Downtown graphic design studio in Lyon
Design of a circular version of the logo for the new visual identity of the cosmetics brand ECS Skincare
Design and construction lines of the ECS cosmetics brand icon.
Création et design d'une carte de visite embossée avec dorure à chaud pour une marque de cosmétiques de luxe, studio branding à Lyon Downtown
Trame graphique pour l'identité visuelle d'une marque de cosmétiques de luxe

>GRAPHIC ASSETS

Design of a business card with hot foil stamping for a luxury cosmetics brand
Color chart used for the client's graphic charter
The female face of the high-end cosmetics brand Downtown in Lyon, graphic designer and art director
Complete branding and visual identity for a luxury CBD cosmetics brand
creation-visuel-publicitaire-identite-visuelle-marque-cosmetiques-ECS-skincare-V2-graphist
References for the typography of the new graphic charter of a luxury cosmetics brand
Letterhead design for a high-end cosmetics brand by Lyon-based graphic designer Downtown
Visuel clé avec l'égérie de marque pour la nouvelle identité visuelle du client, graphiste freelance à Lyon Downtown
Visual content design for social media and digital communication for the luxury cosmetics brand ECS Skincare, Downtown branding studio in Lyon

>PACKAGINGS

Design et conception de packagings pour une marque de produits cosmétiques de luxe
Product packshot of packaging created for a luxury brand, graphic designer in Lyon Downtown
Design de packagings aux couleurs du nouveau branding de la marque de produits cosmétiques haut-de-gamme ECS Skincare, studio branding Lyon Downtown
Product packshot for the visual communication of the ECS Skincare brand
High-end minimalist packaging design for a luxury cosmetics brand, graphic design studio Downtown
Creation of professional packaging in Lyon
Creation of an advertising poster using the brand's packaging by the Lyon-based graphic designer Downtown
Design and production of packaging incorporating the brand's new identity and graphic charter
Creation of a product packshot for the brand's digital communication and social media
Mockup of using a graphic charter on shopping bags
Design d'une affiche publicitaire avec légérie de marque pour la nouvelle identité visuelle de la marque ECS Skincare par le studio de branding Downtown à Lyon
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