Lucie L. is an internationally renowned French contemporary painter. Her colorful work is exhibited around the world, from Paris to Dubai, Miami and Courchevel...

Bolstered by her notoriety, the artist commissioned Downtown studio to renew her brand identity, in order to acquire an image more in line with her high-end positioning.

 

The graphic design option presented is a re-design and modernization of the existing logo and visual identity. The creation of a custom, geometric typography allows for a wide variety of logos, shapes and decorative elements, while maintaining perfect consistency across all medias and visuals. Finally, the clean branding, the use of black and white, gold foil and the paintings themselves as a color reinforce the luxurious and refined aspect, while emphasizing the work and the graphic universe of the artist.

(For this online presentation, the paintings, visuals, photos, portraits and graphic patterns initially provided by the artist for this unselected project have been replaced by image bank pictures.

Illustrations and graphic pattern : Andrei Verner - Shutterstock / Photos : Unsplash)