Saint-Germain is a notorious high-end hair salon based in Washington DC, and founded in the early 2000's by the french-american couple Franck Rihouey & Teri Ku.

The store relocation in downtown DC in 2020 was the opportunity to totally review the décor and architecture of the place, but also its visual identity ...

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Inspired by french luxury brands, and some of the décor elements (colors, patterns...), the graphic universe tries to reflect elegance, sophistication and fanciness, but also modernity, cleanliness and avant-garde.

Thus, the logo also refers to Paris and the “French Touch”. Its simplicity allows instant and durable identification of the brand, but also a versatile and easy use on various communication supports like print, web, social medias or packagings ...