Logo + Graphic assets
Country / Year
USA / 2020
Saint-Germain is a notorious high-end hair salon based in Washington DC, and founded in the early 2000's by the french-american couple Franck Rihouey & Teri Ku.
The store relocation in downtown DC in 2020 was the opportunity to totally review the décor and architecture of the place, but also its visual identity ...
Inspired by french luxury brands, and some of the décor elements (colors, patterns...), the graphic universe tries to reflect elegance, sophistication and fanciness, but also modernity, cleanliness and avant-garde.
Thus, the logo also refers to Paris and the “French Touch”. Its simplicity allows instant and durable identification of the brand, but also a versatile and easy use on various communication supports like print, web, social medias or packagings ...