
Client
Saint-Germain Salon
Missions
Brand Concept
Logo + Graphic assets
Packagings Design
Brand Universe
Country / Year
USA / 2020
Agency
Downtown
SAINT-GERMAIN
Saint-Germain is a notorious high-end hair salon based in Washington DC, and founded in the early 2000's by the french-american couple Franck Rihouey & Teri Ku.
The store relocation in downtown DC in 2020 was the opportunity to totally review the décor and architecture of the place, but also its visual identity ...
Inspired by french luxury brands, and some of the décor elements (colors, patterns...), the graphic universe tries to reflect elegance, sophistication and fanciness, but also modernity, cleanliness and avant-garde.
Thus, the logo also refers to Paris and the “French Touch”. Its simplicity allows instant and durable identification of the brand, but also a versatile and easy use on various communication supports like print, web, social medias or packagings ...

>LOGO


MIRROR
Salon/ Beauty
“Like a Star” /
Fanciness / Exclusive ...
+
ARC DE TRIOMPHE
Saint-Germain / Paris/
Champs-Elysées / French Touch
/ Open Door ...





>GRAPHIC ASSETS




BLACK & GREYS
30/30/30/100
0/0/0
#000000
WHITE
0/0/0/0
255/255/255
#FFFFFF






>PACKAGINGS







>BRAND UNIVERSE


































