Country / Year
USA / 2019
Spiro organises touristique tours for wealthy client in the Mediterranean sea. Sailing the greek islands aboard one of its luxurious yacht, the company founded in 2019 offers all the services of a floating palace (crew, chefs, five stars services...). it also offers a unique travel experience, with a concierge service 24/7 and an endless catalogue of activities (watersports, cultural visits, soirées ...).
For the creation of its identity and brand-book, the graphic research was focused on the marine universe, modern and elegant, expressing the spirit and the fancy values of Spiro.
The logo brings recognition and identification to the brand, all while allowing a versatile use on the social networks.
Finally, the color chart inspired by the tints of the mediterranean coasts soften the project and brings back the notion of relaxation, slow-living and “art-de-vivre”.